About the Brand

Made in Italy, Smeg is renowned for crafting appliances that are as innovative as they are stylish. Every product is driven by a passion for design, both in advanced technology and timeless aesthetics. By collaborating with world-renowned architects and designers, Smeg creates appliances that reflect personal style while delivering everyday durability.


Rooted in Italian heritage, Smeg blends know-how, creativity, and unmistakable style to turn everyday moments into something extraordinary.

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Smeg's Galileo Multicooking Technology

The Galileo platform is the result of extensive research, planning and testing. Drawing on Smeg’s strong manufacturing know-how and signature Italian design style, the company's passion for creating the very best cooking appliances has led to the birth of revolutionary built-in ovens. Galileo allows for faster cooking time, larger capacity, and more efficient cooking. The cavity allows for traditional, steam and microwave technologies to be utilised as well as the Omnichef platform and a range of multicooking technologies.

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Smeg Classic: A Collaboration With Italian Architect Guido Canalo

In 1985, Smeg became the first appliance brand to collaborate with an architect, the visionary Guido Canali. Together, they introduced a world-first: architect-led design for the kitchen. At the heart of Smeg's Classic range is a single element that tells the story best: the Canali control knob. Unchanged in form and feel since its debut, it has become a true icon of design. Instantly recognisable, intuitive to use, and engineered to last.

Smeg Questions & Answers

Why is Smeg so famous?
Customer. 13.08.2025
Smeg is popular due to its unique combination of retro design, high-quality build, and Italian craftsmanship, making its appliances stand out as both functional and stylish statement pieces for the kitchen.
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Is Smeg Italian or German?
Customer. 13.08.2025
Smeg is an Italian home appliance manufacturer based in Guastalla, near Reggio Emilia in the north of the country. Smeg has subsidiaries worldwide, overseas offices and an extensive sales network.
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Is Smeg made in China?
Customer. 13.08.2025
While some Smeg products are manufactured in China, their headquarters and main production facilities are in Italy. Smeg has developed products in collaboration with architects and designers and has factories in Italy specialising in different types of appliances.
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Who is Smeg owned by?
Customer. 13.08.2025
Smeg is an Italian home appliance manufacturer that is still owned and managed by the Bertazzoni family. The company was founded in 1948 by Vittorio Bertazzoni Sr. in Guastalla, Italy.
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Is Smeg a luxury brand?
Customer. 13.08.2025
Smeg is a premium Italian appliance brand, internationally recognised for its elegance and distinctive design. Rooted in Italian heritage, the company blends style with innovation across an extensive range of products: from kettles, toasters, and blenders to fridge freezers and range cookers. While its famous 50s Style line is instantly recognisable, Smeg also offers over 750 products designed to bring both performance and timeless Italian design into the home.
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Is Smeg worth the price?
Customer. 13.08.2025
While Smeg appliances often come with a higher upfront cost compared to other brands, they’re designed as a long-term investment. With a reputation for durability, high-quality materials, and timeless design, Smeg products offer both reliable performance and a distinctive look that elevates the kitchen. Over time, the combination of longevity and style makes Smeg appliances well worth the price.
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What is the meaning of the Smeg logo?
Customer. 13.08.2025
Franco Maria Ricci, one of Italy's most illustrious publishers and graphic designers, created the Smeg logo which incorporates references to the burners of a gas hob and the round knobs of an oven.
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Is Smeg built to last?
Customer. 13.08.2025
Smeg's domestic appliances have all been designed with longevity in mind. They are committed to building products that last, with the aim of reducing Smeg's environmental footprint as much as possible.
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How long are Smeg appliances guaranteed for?
Customer. 13.08.2025
Every Smeg appliance comes with a 2-year manufacturer guarantee as standard. However, many of Smeg's products are eligible for an extended warranty, giving you a full 5 years of cover. Their 5-year warranty includes both parts and labour, ensuring your appliance is protected for years to come.
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