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Sony
One of the leading manufacturers of electronic products, Sony continue to be one of the outstanding figures in the realm of home entertainment. Their products endlessly redefine the possibilities for excitement and entertainment, consistently broadening the horizons of consumers with new experiences. Sharing the same attention to bold, innovative and lifestyle-enhancing solutions for the home as we do, their products are a welcome fit in the Winning Appliances stable.
History
Sony can trace its history to the 1946 and the electronics shop built started by Masaru Ibuka in Tokyo. By 1958, the company had built the country’s first and tape recorder and changed their name to Sony. Other achievements were to follow, including the world’s first direct-view portable transistor TV in 1960, the Walkman personal stereo cassette tape player in 1979 and the first Handycam video camcorder in 1985. This zeal for invention continues, ensuring that Sony remains at the cutting edge in the 21st century.
Philosophy
Sony remains committed to their guiding philosophy that attains to “do what has never been done before”. As such, they have forged a reputation for exceptional design, guided by principles of curiosity, empathy, integrity, ambition and vision. This ensures that while they are ever-questing to find superior solutions and achievements, they remain focussed on those that harmonise with the human, matching unequivocal originality with simple, intuitive and inspirational products.
Environment
Sony takes their corporate social responsibility seriously, with an emphasis on sustainability for the welfare and betterment of future generations. In doing so, they match their innovation with a commitment to wholesome, socially-and-environmentally conscious practice, diversity and inclusiveness. Initiatives include the Sony Science Program, where Sony engineers and other employees provide instruction for children in interactive sessions. Their collaboration with Conservation International, the “Visual Storytelling Alliance”, employs cutting edge Sony technology to record life in the world’s most remote places, as a means to create TV programs and educational materials relating to the protection of the world’s biodiversity.
