Siemens

The Brand

Siemens is more than just a superior brand of home appliances - they embody a spirit of innovation, discipline and skill. Their story began with Werner von Siemens, one of the pioneers of modern technology and a remarkably influential figure in German history. Together with his brothers William and Carl, he laid the foundations for a business that has, for the last 150 years, grown into a global success. In doing so, Siemens remained firmly at the vanguard of the communication, transportation, power, health and - of course - household appliances industries. Pivotal to the evolution of product in the 20th century such as the vacuum cleaner, cooker and dishwasher, they have sustained this insatiable appetite for excellence into the 21st.

Innovation

With some 30,000 research and development personnel at over 170 locations worldwide, Siemens places a premium on innovation - it is the basis of their plan for profitable, sustainable growth. Their appliances reflect this approach, demonstrating enviable capabilities and user convenience. From the sleek design and varioSpeed functionality of their iQ700 built-in ovens - also featuring the spectacularly intuitive TFT TouchDisplay - to induction cooktops offering new standards of precision and flexibility, Siemens give you the chance to renovate with the latest advances in kitchen technology. Meanwhile, they offer outstanding gains in economy, efficiency and convenience for your laundry with their selection of washers and dryers.

Quality

At Siemens, quality is a top priority. Not only do their product benefit from world-renowned German engineering, all products are manufactured using the highest quality materials and rigorous process controls. High standards are applied to every facet of a Siemens appliance: ensuring maximum durability, safety and performance. This manufacturing zeal is underpinned by a commitment to sustainability, ecology and best practice: their manufacturing plant in Bad Neudstadt, for example, has recently implemented a “Zero Harm Culture”, a quality management program emphasising safety and health protection. It is Siemen's commitment to the welfare of consumers and employees alike that defines their quality.

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The Brand

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