AEG thrives upon innovations that give you the ultimate feeling of mastery in your cooking, home, and laundry care. For over 130 years, they have brought key innovations to enhance homes all around the world. AEG appliances merge intelligent technology with responsive design by following the vision and design philosophy of AEG’s Peter Behren: perfection in form and function. Today, AEG continues to innovate and commit to carrying their legacy into the future.
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Since its founding by Emil Rathenau in Germany in 1887, AEG has been synonymous with engineering of superior electrical consumer products, manufacturing everything from railway equipment to telecommunication products. They are proud that their original philosophy, to pursue perfection in form and function, remains at the core of the business. With the brand now owned by Electrolux, they continue to embrace the high standards upon which they were originally founded.
Philosophy
The famous AEG mission statement can be traced to one man: Professor Peter Behrens. A visionary genius, he became AEG’s Artistic Consultant in 1907, an appointment that represented a seismic shift in the development of industrial design.
Introducing a philosophy that emphasised aesthetics as well as functionality in manufacturing, he created a profound legacy that has ensured AEG remains a powerhouse well into the 21st century. This principle powerfully influenced the development of their household appliances, which provide optimised performance and style in equal measure.
Innovation
Since their start in Berlin in 1883, AEG has never settled for ‘good enough’, and they don't think you should have to either. That's why they never compromise their innovations for your home. So you can live on your own terms, while also living up to the terms of the environment and care more about the big picture.