In 1985, during a visit to the Smeg factory in Guastalla, Italy, the Winnings family was shown a prototype of what would become an icon: the Smeg Classic oven. Instantly recognising its potential, they placed an order for a full container, which sold out before it even arrived in Australia. This moment marked the beginning of a partnership that would revolutionise Australian kitchens, with Winnings selling the first full stainless steel oven to a residential home in Sydney. With its enduring design and ever-evolving innovation tailored to the modern kitchen, the Smeg Classic range is just as relevant today as when it was first released in 1985.
Designing An Icon: The Birth Of Smeg’s Classic Range
Smeg’s journey began in 1948 in the heart of Italy, where the Bertazzoni family set out to revolutionise kitchen appliances. By the early 1980s, as home cooking became an expression of both artistry and lifestyle, Smeg responded with the Classic Range.
Designed in collaboration with renowned Italian architect Guido Canali, the Smeg Classic Range has remained virtually unchanged since the 1980s, making it one of the most enduring appliance designs in history. Its sleek lines, premium stainless steel finish, and intuitive controls have made it a favourite among chefs, designers, and homeowners alike. Recognised as a design icon, it has even been exhibited at the Museum of Modern Art (MoMA) in New York, which is a testament to its influence on industrial design..
Italian Elegance In Every Detail: The Design Philosophy Of The Smeg Classic Range
In the mid-1980s, when kitchens were dominated by conventional white appliances and heavy detailing, Smeg’s Classic Range emerged as a radical departure. With its sleek, stainless steel construction, it introduced a distinctly modern aesthetic; one that embodied Smeg’s signature Italian style.
Unlike anything else on the market, it offered a refined, architectural presence in the way it used stainless steel not just for durability but as a defining design element. Its distinctive control knobs and ergonomic handles reflected the principles of industrial design to perfectly balance precision with elegance. Every detail was meticulously crafted, from the seamless edges to the intuitive interfaces, ensuring that form and function were perfectly aligned.
Going Beyond Aesthetics: Cooking Innovation Through The Ages
While Smeg’s Classic Range has always been synonymous with aesthetic excellence, it has never compromised on performance. Through the decades, Smeg has redefined kitchen innovation, seamlessly blending cutting-edge technology with its iconic design. Advancements in energy efficiency, precision temperature control, and versatile functions such as air frying, have elevated the cooking experience, while features like pyrolytic cleaning offer unparalleled convenience. Yet, despite these modern enhancements, the Classic Range remains true to its signature aesthetic, proving that innovation and timeless design can exist in perfect harmony.
Select Smeg Classic models feature Galileo technology, drawing on over 75 years of manufacturing and design expertise alongside collaborations with several top Italian universities. Galileo brings a complete redesign of the heating and cooking system to deliver the very best in its performance including uniform cooking on all levels, reductions in pre-heating and cooking times, improved energy efficiency and the addition of steam functionality; all without compromising the Classic Range’s iconic aesthetic. It’s a seamless blend of heritage and progress, reaffirming Smeg’s unwavering commitment to culinary excellence.
Celebrating 40 Years Of Culinary Excellence
From the moment Winnings introduced the Classic Range to Australian consumers, it was clear that this was more than just a kitchen appliance, it was a lifestyle upgrade. Winnings has long been at the forefront of curating the world’s best appliances, ensuring that Australians have access to products that elevate their forever homes.
As we celebrate 40 years of the Smeg Classic Range, now is the perfect time to bring this design icon into your home. For a limited time, enjoy a total 5 Years Manufacturer's Warranty on all Smeg Classic appliances, plus receive a bonus exclusive Smeg Deluxe Cooler Gift Pack. Whether you're a passionate home cook or a lover of timeless Italian design, the Smeg Classic Range offers the perfect blend of elegance, performance, and enduring style.
Ready To Experience The Smeg Classic For Yourself?
Visit a Winnings showroom to discover this iconic design and find the perfect Smeg Classic appliance for your home. Book a meeting with our Product Experts today and take the first step toward bringing this Italian design icon into your kitchen.
