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Electrolux are one of the pioneers of the art of clothes care. It’s one of the reasons why they’ve formed such a dynamic partnership with fashion empresario Alex Perry.
As one of the fashion world's most recognisable figures, Mr Perry is a natural fit to join forces with Electrolux. Both are champions of sustaining the quality of your fabrics - to look and feel better for longer!
Here are some of Alex’s tips to ensure you get the most love out of your favourite threads:
1. Mix it up
“Give your clothes the care they need with the right technology,” says Perry. Which naturally leads him to recommend a remarkable piece of innovation in the shape of the Electrolux Ultramix Washing Machine, examples of which you can find on our website here.
“I love the Electrolux UltraMix™ washing machine because it premixes the water and detergent in a special chamber before the beginning of the cycle to maximise cleaning power at a cooler temperature.”
Alex says: “It’s the same as when we dye fabric. We’d never throw the dye and water in with the clothes because at some point it’s going to concentrate somewhere. Pre mixing the detergent means that it’s fully dissolved and activated before it hits your clothes.”
2. Don’t overwash
“Overwashing will damage your clothes so instead, refresh your garments before wear using the Vapour Refresh program”. This is another superb feature available on Electrolux washing machines like this.
“This short refresh cycle will quickly freshen and revive your garments without washing to keep them bright and stylish. It will remove odours and wrinkles and keep dresses, shirts and suits fresh between cleans.
3. Cool down
“Washing at a high temperature will break down the fibres over time and can shrink your clothes,” says Alex: “You don’t need to wash hot, you just need to prep your clothes properly. It’s a bit old school but wash collars, cuffs and any stained areas with laundry soap before they go into the wash. “
4. Cut your dry-cleaning bill
“Dry cleaning fluids on pale items can discolour the fabric over time. Instead, wash using the Electrolux Jetsystem which gently massages the water and detergent through your wash to provide superior care that your clothes deserve.”
5. Do away with stain pain
“If you happen to spill something on your whites, get some water or soda water on the stain immediately so it doesn’t set in the fibres. Then get the garment into the wash as soon as possible.”
6. Stay fresh
Lastly, Alex explains: “Freshen your clothes by adding a bit of fabric softener in the wash to make them smell and feel nice - nothing too strong, just give it a fresh edge.”
Electrolux are one of the leading brands currently starring in our Mix and Match laundry month - be sure to check out what they've got on offer!
